RASL

RASL’s brand identity embodies the precision, innovation, and trust that defines it as one of the most technologically advanced laboratories in the Southern Hemisphere. The essence of the logo is a modernised interpretation of ‘ball and stick molecule’, symbolising RASL’s meticulous approach to molecular-level testing, while the integrated horse and greyhound motifs represent  the core focus on racing integrity. A refreshed colour palette ensures continuity with the brand’s legacy while injecting vibrancy and modernity.

The expansive visual language—encompassing custom iconography, photography, and supporting design elements—creates a cohesive and distinctive brand presence. It reinforces RASL’s expertise, compliance, and authority, while the sophisticated brand system strengthens recognition and highlights the organisation’s unwavering commitment to scientific excellence and integrity in the racing industry.

Services.

• Corporate Identity
• Stationery
• Marketing Collateral
• Web Design
• Environmental signage