HASTA

HASTA’s brand embraces sport and science, drawing inspiration from the ‘ball and stick molecule’ symbolism found in RASL’s branding. This visual reference not only reinforces the company’s expertise at a molecular-level but also signals HASTA’s commitment to state-of-the-art technology, precision and integrity. The HASTA ‘tick’ is a universally recognised mark of trust, integrity, and safety. It was critical for this mark to form the basis of the HASTA certified seal, which is used to provide clear,
on-pack assurance for consumers that each test meets the highest standards of accuracy and compliance. The color palette, simplistic iconography, and overall visual language evokes a sense of purity, transparency, and compliance. The identity is bold yet minimalistic, ensuring instant recognition on supplement packaging.

Services.

• Corporate Identity
• Stationery
• Marketing Collateral
• Web Design
• Point of Sale