Golf Australia

In its most simplistic form, Golf is not a complicated game. It is ‘a sport for life and fun for all’. With a determination and desire from Golf Australia to “Tell their story better”, a new brand and brand architecture was developed to enable this narrative to inform and inspire golf at every level of the game, in harmony and with versatility. 

As a result we created a brand aligned to the Australian Golf Strategy, one focused on growing it’s core, that represents golf in all its forms and connects the old guard with the fresh faces of the game.

This brand’s personality represents; honesty, inclusivity, enthusiasm, playfulness and professionalism, all key aspects identified to communicate with stakeholders and participants alike, in an engaging and transparent manner.

A project spanning far greater than just the Golf Australia Master logo. A well-structured brand architecture simplified the integration of various programs and partnerships under the Golf Australia umbrella. This cohesive and streamlined architecture was vital for Golf Australia to effectively communicate its mission and values. By presenting a unified visual and messaging strategy, Golf Australia could differentiate itself from competitors and foster a strong, recognisable presence that resonates with diverse audiences. 

This clarity not only streamlines marketing efforts but also ensures that all initiatives align with the overarching brand identity, maximising impact and fostering a cohesive experience, in turn strengthening its connection with the golfing community nationwide. 

So what are you waiting for… Go Play!

Services.

• Corporate Identity
• Marketing and Event Collateral Design
• Advertising
• Social Media